Home The Lighter Side Trix’s new natural colors dubbed ‘disgusting’ by cereal-loving Twitter users

Trix’s new natural colors dubbed ‘disgusting’ by cereal-loving Twitter users

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The puffy pieces of sweetened corn that constitute a box of Trix have evolved considerably since General Mills introduced the cereal in 1954, but never before has a change to the formula drawn this much ire from fans.

Avid Trix consumers are becoming increasingly vocal on social media in their criticism of General Mills’ decision to remove all artificial colors and flavors from the recipe, with some users describing the resulting cereal’s dull colors as “bulls—“ and “disgusting”-looking.
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